It started on a bike ride...
We spent the whole route talking about olive oil: what it might do in a skincare product, and why so few brands seemed to be putting real extra virgin olive oil at the heart of one. Eleni mentioned that her family takes a shot of theirs every morning and that her yiayia (grandma) used it as a moisturiser. Katie said, "So it could work for you inside and outside."
The sentence stuck, and so did the name.
"Here's what hooked us: the research into polyphenols"
Eleni and her family has a olive grove, so she knows good oil from the ground up. Katie has spent her career working in the development of skincare and supplements, and has seen how easily a label can say more than the product deserves. We looked for a brand that would simply say "this can be part of your morning and part of your skincare". We couldn't find one, so we made it.
We’re both obsessed with wellbeing, in the truest sense - we love exercise, being outdoors, talking about food - but we were a bit tired of how wellness gets sold. Too often it's built around a worry, with a big promise and a long ingredient list to match. We'd rather keep things simple, be honest about what we know, and be part of the better wave of products: honest, kind, and on your side.
Here's what hooked us
The research into olive oil's natural polyphenols is still emerging, and it's fascinating. We won't tell you more than we know. We'll share what we're curious about and what we learn along the way, and leave the rest to you.
The unglamorous bits, we do properly. The olives are picked early and rushed to the mill so they're first in the queue. The oil goes to Athens to be tested within 24 hours. We chose Miron glass for the jar because it looks after the oil better than anything else we found.
What we're offering is small, but powerful: five minutes that are yours before the day opens up. A little oil, a little skincare, and a ritual that's proven good for you, whilst respecting the land it comes from and the ancient craft behind it.
Like sunlight on your face, oily fish on your plate and fresh lemons in your drink, some rituals felt right all along.
Katie + Eleni
Our philosophy
We believe wellbeing on the Inside+Outside doesn't need to be complicated. It can be something nature has given us for generations: extra virgin olive oil.
Mission
To reconnect modern wellbeing with the powerhouse of extra virgin olive oil, from the inside and out.
Belief
What we give our bodies matters. No unnecessary complexity. Just the real thing: high-polyphenol extra virgin olive oil.
Approach
One exceptional ingredient. Two simple daily rituals. Created to make the benefits of extra virgin olive oil part of everyday life.
Science
We follow the science behind extra virgin olive oil, translating evidence into simple, meaningful daily rituals, with transparency you can trust.
Natural world
We believe our wellbeing is inseparable from the natural world. We create our rituals with respect for the ingredient, the people who produce it, the environment from which it comes, and the olive trees themselves.